NATIONAL BREAKFAST WEEK GETS GOIN’ WITH JUMP WITH JILL VIDEO RELEASE

Participating Fuel Up to Play 60 Schools in Michigan to Receive Dance DVD Produced in Jenison, MI

 

The world’s only rock & roll nutrition show Jump with Jill is proud to present their hit song about breakfast, Get Me Goin’, as a danceable music video series to launch for National School Breakfast Week March 3 -7, 2014. The series will be given away to 2,500 Fuel Up to Play 60 schools on DVD throughout Michigan and made available at no cost online to all thanks to the generosity of the Michigan Dairy Farmers and Processors and United Dairy Industry of Michigan.

Watch the entire series and download the remixed track for free HERE.

 

“There is so much data showing that breakfast eaters perform better in school, have better attendance, and visit the school nurse less,” says Jump with Jill creator and video star Jill Jayne, a Registered Dietitian and musician. “As such, school breakfast is federally reimbursable just like school lunch! But the hustle of the morning has made breakfast – this essential and cost-effective meal – into an afterthought. Our job with this video was to make breakfast look and sound irresistible.”

With this charge, the Get Me Goin’ danceable music video was produced at Jenison Middle School in Jenison, MI with local kids and staff. Traditionally uneventful school settings were glorified with backlighting and school meals were prepared from scratch on camera. Isolating the sounds of the cooking compose the sound of the song; A cereal box is a maraca and fruit bowls are agogo bells that build the Latin club feel of the song. Joining the scene of this morning routine is Spanish-speaking Mr. Desayuno, who also happens to be the star of the Michigan cast, DJ Devon Watson. Devon even shaved his head for the role. From the cafeteria, to the classroom, to on-the-go, the video takes you to all the places where you can enjoy a delicious and nutritious breakfast in style.

What is National School Breakfast Week?

  • Eating breakfast helps you jump start your metabolism at the beginning of your day, improves your mood, and gets you ready to learn. Students who eat breakfast every morning have better attendance, visit the school nurse less, get better grades,1 and have a lower BMI.2
  • Schools recognize the connection between breakfast, learning, and body weight, which is why we have the School Breakfast Program in place. It’s federally reimbursable, just like the School Lunch Program.3
  • If you didn’t know that there was a School Breakfast Program as large as the School Lunch Program in schools, well that’s because participation in school breakfast is scarily low. Nationally, less than half of the low-income children who eat lunch at school also participate in breakfast.4
  • The School Nutrition Association created National School Breakfast Week to educate students, parents, and the community about the benefits of healthy school breakfast.
  • In support of National School Breakfast Week, Jill Jayne, the creator of the world’s only rock and roll nutrition show Jump with Jill  decided to make the case for breakfast by singing and dancing about it.
  • Jill Jayne is a Registered Dietitian and musician who knows that even free food is not enough to motivate behavior when the meal is competing with morning chaos. Her solution was to create an educational tool that would make breakfast look and sound irresistible.
  • The Get Me Goin’ danceable music video was produced at Jenison Middle School in Jenison, MI with local kids and staff. Traditionally uneventful school settings were glorified with backlighting and school meals were prepared from scratch on camera. Isolating the sounds of the cooking compose the sound of the song; A cereal box is a maraca and fruit bowls are agogo bells that build the Latin club feel of the song. Joining the scene of this morning routine is Spanish-speaking Mr. Desayuno, who also happens to be the star of the Michigan cast, DJ Devon Watson. Devon even shaved his head for the role. From the cafeteria, to the classroom, to on-the-go, the video takes you to all the places where you can enjoy a delicious and nutritious breakfast in style.
  • The series will be given away to 2,500 Fuel Up to Play 60 schools on DVD throughout Michigan and made available online at no cost to all thanks to the generosity of the Michigan Dairy Farmers and Processors and United Dairy Industry of Michigan. Watch the video series at www.jumpwithjill.com/danceparty.

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References

1 Food Research and Action Center. Breakfast for Learning. Available at www.frac.org/pdf/breakfastforlearning.pdf
2 Tin SP, Ho SY, Mak KH, Wan KL, & Lam TH (2011). Breakfast skipping and change in body mass index in young children. International journal of obesity, 35 (7), 899-906 PMID: 21448130
3 United States Department of Agriculture Food and Nutrition Service. School Breakfast Program (SBP) website: http://www.fns.usda.gov/sbp/school-breakfast-program-sbp
4 Food Research and Action Center. School Breakfast Scorecard (2009, December). Available at www.frac.org/pdf/breakfast09.pdf

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