Contact: Rona Lotan, PR Associate FOR IMMEDIATE RELEASE
rona@jumpwithjill dot com
Direct: (201) 759-5255
MICHIGAN SCHOOLS CAN WIN A SPOT ON THE MILK MEANS MORE JUMP WITH JILL LIVE TOUR
Nationally-acclaimed rock & roll nutrition show tours Michigan in support of health, community, and environment
Okemos, MI, August 25, 2014 – In support of the Milk Means More campaign, the rock & roll nutrition show Jump with Jill will be provided at no cost to 35 schools across Michigan this fall. Schools can enter to win a spot on the tour by submitting an entry at jumpwithjill.com/win. For Michigan schools to be eligible for this engaging educational experience, schools must be elementary level, be new to Jump with Jill, and be willing to sign up for the completely free Fuel Up to Play 60 program. Awards are rolling, so schools considering entering should stop reading this and submit their entry now.
“Not only is milk a high quality protein and nutrient source, it is one of Michigan’s leading agricultural products, generating nearly 40,000 jobs,” says the star of the Midwest Jump with Jill Cast, Laura Brown, MS, RD. “It’s so fun to sing about a food that is healthy for our bodies, our communities, and our environment.”
Winning schools not only get a rockin’ live performance but also receive Jump with Jill educational materials including a CD of Jump with Jill music and DVDs of danceable music videos including a rap about calcium, The Bone Rap, and a Latin tune about breakfast, Get Me Goin’. This is all thanks to the generosity of Michigan’s own dairy farmers and milk processors and the wonderful folks at the United Dairy Industry of Michigan (UDIM).
“We are dedicated to being a source of information on dairy foods and Michigan dairy farming,” said Sharon Toth, CEO of United Dairy Industry of Michigan. “The Milk Means More brand captures the impact Michigan’s dairy industry has throughout our state, from providing nutritious and wholesome foods, to jobs in our communities. We are so proud to partner with Jump with Jill to take this message to Michigan kids.”
About Jump with Jill
The world’s only rock & roll nutrition show Jump with Jill uses music and dance to celebrate healthy habits by transforming nutrition education into a live concert. Created by a Registered Dietitian and professional musician, Jump with Jill is both educationally sound and completely rock & roll. Behaviorally-focused and research-proven, the show creates a world where healthy is not just an important thing to do, but the cool thing to do. Learn more at www.jumpwithjill.com.
About Milk Means More
Milk Means More is a campaign of the United Dairy Industry of Michigan, which is the umbrella organization for the Dairy Council of Michigan and the American Dairy Association of Michigan. On behalf of funding members, these non-profit organizations provide science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier society, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. For more information, visit MilkMeansMore.org.
Learn how to win Jump with Jill at www.jumpwithjill.com/win. For more information on Jump with Jill, visit www.jumpwithjill.com. To schedule an interview with a Jump with Jill team member, contact Jump with Jill Public Relations Associate Rona Lotan at rona@jumpwithjill dot com or (201)759-5255.
Meet the Michigan Cast:
Laura Brown, MS, RD
Laura Brown, MS, RD stars as “Jill” in the Midwest Cast of the Jump with Jill show. A proud Michigan State graduate, Laura is the first Jill with the same credentials as creator Jill Jayne. Another singing dietitian? It’s too good to be true. Laura is a graduate of Miami University of Ohio with a BS in Kinesiology and Health. After graduating college, she became a Registered Dietitian and obtained her MS in Exercise Physiology from Michigan State University. Laura came to Jump with Jill after several years teaching at a school-based health clinic as a clinical dietitian, providing nutrition counseling to middle and high school students. Laura’s theatrical experience began when she attended a performing arts high school, where she majored in vocal music and dramatic arts. Since then, she has enjoyed performing in many productions throughout her community, including Legally Blonde, Anything Goes, and Seussical.
Laura is in disbelief that she has been lucky enough to find a role where she can combine her career in nutrition and physical activity with her passion for performing.
Devon Watson co-stars as “DJ Devy Watt” in the Midwest cast of the Jump with Jill show. To date, Devon has performed the show 240 times for 115,000 kids. Devon is a Michigan native, with a passion for singing, beatboxing, drumming, teaching, and just plain having fun! Devon joined the Jump with Jill team after three years with an educational theater company where he toured the country and the world including Germany, Holland, Sweden, Japan, and Korea as a vocalist, percussionist and DJ.
Devon couldn’t be happier using his unique talents to instill healthy habits in kids!